An elevator pitch is the way you tell someone all of the important details about you or your business in a short amount of time. The name came about as if you were getting into an elevator and you only had a certain number of floors to sell yourself before that person needed to exit the elevator.
They say the right pitch can make an impact and ensure someone will want to connect and learn more.
If you only had 30 seconds to sell who you are or your business could you do this in a concise and compelling way?
If you google search “elevator pitch” you will come across ideas and templates that could assist you in drafting your version, although I came across this framework by Cydcor, an American company who specialises in outsourcing sales that I thought was simple and effective to follow.
https://www.cydcor.com/blog/2019/02/craft-your-best-elevator-pitch/
An elevator pitch in 9 steps;
Headline - introduction and brief statement about you or your business
Audience - adjust your pitch depending on who you are speaking to
Branding - identify your unique value add
Rule of Three - stay with no more than three big ideas
Benefits - be clear on what are the benefits of your products or services
Proof - back up your statements with compelling facts
30-Second Test - stay under 30 seconds with the pitch
Call to Action - be clear about what you want the listener to do next
Rehearse - practice makes perfect
All critical steps to build a memorable pitch. Step 8 is often forgotten, be crystal clear on what action you want the listener to take. Be ready to share your contact details so they can connect or take theirs so you can follow up. Step 9 is the most critical, pretend you are an actor practicing your lines so you can nail that 30 second sell. Practice in front of your family or friends and ask for feedback so you can hone your pitch skills to deliver that concise and compelling message.